Body by Janet?

PHOTO BY: ARNOLD TURNER/WIRE IMAGE

Watch out Victoria, Janet Jackson is in town and she plans to take control of the lingerie market with her latest venture - Pleasure Principle. 

WWD reports that the hip-hop and R&B diva teamed with Bruno Schiavi, the Australian lingerie designer behind Dr. Rey’s Shapewear line (named for “Dr. 90210” fixture Dr. Robert Rey), for her debut fashion duet. 

Pleasure Principle consists of an 18-pieces and is crafted of mostly satin and lace. Jackson said the combination of beauty and comfort was the primary driver for the designs, though affordability was also paramount. Price points for the bra and underwear pieces are all under $4 and it will be offered in a range of sizes — 32A to 44G.

“I hate when you’ve had on a bra all day long and you just can’t wait to take it off — every woman has experienced that,” she said. “A lot of lingerie tends to leave those marks and be uncomfortable. This line is about detail, fit and comfort as well as beauty and making women feel sexy.” Miss Janet told reporters.

Items will be manufactured in China and will be in department stores by late this year or early 2009. Jackson and Schiavi are currently in negotiations with major chains to carry the line; U.S. stores will be revealed in coming months, with releases in Australia, Japan and Europe to follow.

“In order for me to do something I have to be very passionate about it or I won’t give it my all,” she said. “I had so much fun designing this.” 

The singer first unveiled plans for the line in June at the Versace men’s wear show in Milan in June, right around the time Jackson and longtime boyfriend, record producer Jermaine Dupri, said they’re planning to start a family after the latest tour ends.

Jackson said the lingerie line is “definitely” a good jumping-off point for future fashion endeavors.

“It’s something for every woman, and I truly do mean that. It makes you feel sexy,” she said.

For more visit WWD.com.