Puerto Rican born Joan Smalls has landed a campaign with Estee Lauder according to Vogue. The 22 yr old who recently walked over 40 shows during her debut season, has made quite an impression on the fashion community this past year.
Smalls joins the likes of Liya Kebede who was named a face of Lauder back in 2003, as well as others namely Gwenyth Paltrow and Carolyn Murphy.
And what did she do when she found out? Vogue reports.
“When I found out,” says Smalls, “I was in my hotel room in Milan during Fashion Week. I started jumping on the bed like a little girl. The hardest part was keeping it secret—even from my parents.”
“Obviously she’s beautiful,” says Aerin Lauder, senior vice president and creative director for the brand, “but she’s confident, happy, elegant, well-spoken, and grown-up—and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”
What a difference a year makes. Kudos Ms Smalls!