Chanel Iman/Ford Models for GAP photographed by Mikael Jansson
Nate Parker for GAP photographed by Mikael Jansson
GapInc has picked model of the moment- Chanel Iman and actor Nate Parker (The Great Debaters, The Secret Life of the Bees) among others to showcase thefirst full collection by Gap head designer Patrick Robinson. The new line features classic pieces redesigned with a modern look at an affordable price.
Based on the concept, “Create Your Own GAP,” the campaign is about mixing and matching these classic pieces to create an outfit that best represent you. Each celebrity featured in the campaign brought their own individual style to the clothes. A handwritten fill-in-the-black tagline from each celebrity will accompany their photographs to offer an even deeper look into the personality and emotion of the image.
The tagline for Iman: Name Your Own Destiny
The tagline for Parker: Free up Your Own Imagination